Internet Marketing for your Charlotte Business - The Idea People

Jan 12, 2013 ??|

We view so much content on the web about ?SEO-this? and ?SEO-that? and how for only $19.99 per month someone can put you at the top of the search engine!? The good things about those types of business is that they are going out of business and leaving the real Internet marketing firms to clean up the mess.

?Over the past three years, Internet marketing has been a hot topic of discussion among Charlotte businesses as owners and marketers try to sift through the mess and discover what really does work for marketing their business on the Internet,? says Jay Joyce, president with The Idea People in Charlotte.? ?We do practice the best traditional SEO techniques, but we have always been focused on three elements that prove success time after time for Internet marketing.?

3 Keys to Successful Internet Marketing

1.? Always have the right message delivered to the right target audience.? ?The marketing message that you deliver with your Internet marketing campaign must be focused and adjusted to the audience that you want to target,? adds Joyce.? ?Just like everybody did in magazines, newspapers and traditional print media marketing, the message was always on target with the intended audience.? Otherwise, there was a disconnect that delivered lackluster results.?? Fifteen years later, the same audience is looking for the same messages in their targeted web environment.

2.? Have the right creative design and user experience on your website.? ?When we build a website, we focus on including the right mix of web design, navigation functionality, and creating a positive user experience for the visitor,? adds Joyce.? ?We don?t hide the navigation, or cause the user to jump through extra clicks, or build a creative environment with the web design that doesn?t keep pulling visitors toward a conversion point.?

3.? Put your marketing messages and website into the right marketing channels.?? The web was tailor-made for Internet marketing.? ?Companies can use naturally-evolving Internet marketplaces and websites to deliver targeted marketing messages to the right audience,? adds Joyce.? ?Of course we include social media and a mix of pay-per-click campaigns, but writing and delivering custom web content is the real genius that has emerged with Internet marketing campaign success stories.?

Every week The Idea People writes, delivers and broadcasts custom content for our Internet marketing clients.? ?This has been the real success story behind making a big difference with clients seeing consistent results,? adds Joyce.? ?The beauty of writing and developing custom content every week is that it builds a magic snowballing effect where one week?s content helps the next week and so on.?

Call Jay Joyce with The Idea People in Charlotte at 704-398-4437 or email jay@theideapeople.com to schedule an appointment to learn more about how content marketing, creating target messages, and consistent message delivery will help you generate increased conversions and close more sales through proper, professional Internet marketing.

Source: http://www.theideapeople.com/our-blog/internet-marketing-charlotte/internet-marketing-charlotte-business-12012013/

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