SEO For Branding: The Latest Marketing Frontier In Growing Your ...

SEO For Branding: The Latest Marketing Frontier In Growing Your Business

How many of us go about our day to day routine reading of our favorite online news sites, only to notice an eye catching display ad for a product or business? Suppose that eye catching ad was for an instructional DVD for healthy and easy weight loss. Even after navigating away to your favorite blog, the ad appears again, making sure its presence is not forgotten. You decide to bounce to another website and visit their forums, and you come across some users that are talking about the DVD you just saw advertised in the previous sites you visited. Chances are your interest is piqued, and you wind up ?googling? the DVD title, enabling you to find positive information that encourages you to visit the product website and make the purchase.

Subtle ubiquity, which leads to ready recognition and ?buying? behaviour, is the hallmark of the best executed branding campaigns. Before the advent of the internet, businesses would advertise on billboards, radio, and TV stations to build awareness and trust of their brand. Now that most of today?s consumers increasingly prefer to buy on the internet, a sound SEO strategy should be an integral part of every business?s marketing campaign?if it?s serious about fulfilling its growth potential.

An SEO Strategy That Incorporates The Art Of Branding

When properly implemented, SEO Branding can exponentially boost your sales and grow your business. Because people don?t make buying decisions based on disembodied facts, it is important for your SEO marketing campaign to tap into their perspective and how they think, and to deliver a message that speaks to how they interpret or believe their situation to be. This is what separates advanced SEO from the everyday SEO that focuses on code adjustments, meta tag modifications, and other website alterations.

The vast majority of SEO consultants and marketers specialize on the technical aspects of securing higher search rankings for their client?s websites, while neglecting some of the most integral elements to growing a business?such as increasing ROI, enhancing stock value, attracting investors, and building trust and authority in the business?s niche ? all of which are ultimate goals of good SEO branding.

The benefits of a well-planned SEO branding campaign can:

• build recognition and trust for companies planning on going public in the NYSE or NASDAQ
• help a business attract investors with top search results rankings and just as importantly, with optimized title and meta descriptions that describe the business in an appealing way
• enlighten you of the optimal keywords for your business and help you understand the intent behind the keywords
• help you tailor landing pages that will deliver the highest returns for your business

High Rankings Are Incomplete Without Brand Reputation & Social Media Presence

The old way of doing SEO was to simply deliver high rankings. Dominate the search engine for your chosen keywords and you job was done. But nowadays, more consumers conduct research online before they make a purchase, so a top ranking won?t be impressive if it is accompanied by top search results that contain negative information about your product or business. A site with irrelevant or terribly written content can turn off your prospects, as well as negative reviews and negative posts in comment sections.

Social media marketing is exploding in popularity, making it even more important that your client?s social media presence is properly managed. When done right, this can create a positive feedback loop of link sharing by happy clients, where links are shared with hundreds of friends and contacts?spreading the message to even more prospects, at no additional advertising cost.

While no technique guarantees instant results, sophisticated SEO branding is not a re-tread of outdated keyword stuffing and questionable backlinks by the thousands. What it is, is a deeper level of inbound marketing that is designed to make your business?s brand last in the public?s consciousness, expanding your business?s potential and success.

Building Your Brand By Leveraging The Power Of SEO

The biggest advantage SEO branding offers over the traditional offline methods and with yesterday?s rank only obsessed SEO philosophy is that combined with targeted display advertising, online ads can be viewed at just the right time?so you can be sure that the right buyer sees your message at the right time.

The traditional approach of buying online display advertising on the highest traffic sites is not always effective, because your expensive ad may or may not be seen by the right buyer. More often than not, your ad winds up oversaturating the content, being shown to a mainly apathetic audience that may or may not be interested in your product or service. A cohesive branding SEO plan can eliminate this waste and ensure that your ad is shown at the time your prospective buyer is ready for it.

It?s important to note that branding is not the exclusive territory of big companies. Small businesses can take advantage of SEO branding by reacting faster to search engine updates and optimizing for less competitive but higher converting niche keywords. You can easily leverage the momentum big brands without cohesive SEO plans make, so you can attract the people in ?research mode? and turn them into your customers instead.

SEO with a branding motive produces a cutting edge synergy, exerting an impact that can be targeted, long lasting, and measurable.

If you have any thoughts about the integration of branding campaigns into your SEO strategy, please feel free to share.

Source: http://www.mogreenmedia.com/seo-for-branding-the-latest-marketing-frontier-in-growing-your-business/

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